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Design a label for a taewa product – unit plan

Students develop knowledge of prototype taewa products and design a label that reflects the cultural value and specified market for the product.

A mixture of taewa (tubers) cultivars in a kete/flax basket.

Taewa in a kete

A mixture of taewa cultivars in a kete.

Rights: © Tāhuri Whenua

Referencing Hub media

Purpose

Understand the attributes and benefits of new taewa products and their potential impact on society. Understand the purpose and function of a label in marketing and communicating information about a product. Design an appropriate label for a taewa product.

Keywords

Prototype, consumer, labelling regulations, packaging, properties, extrusion, target market.

Design a label for a taewa product - unit plan

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See the related unit plan, Develop a novel taewa-product.

Glossary

Published: 15 July 2009

Referencing Hub articles

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