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    Rights: © Copyright 2014. University of Waikato. All rights reserved.
    Published 27 June 2014 Referencing Hub media

    Brian Astridge discusses the variety of positions he has held throughout his career in food technology and explains what his current role as Operations Manager at The FOODBOWL involves.

    Follow-up activities

    View The FOODBOWL story and read the article Facilitating food innovation in New Zealand. List all the areas of expertise you consider a food company may need to help them succeed in developing new product ideas and exporting to overseas markets. Discuss how Brian’s various career experiences may have prepared him for his current position at The FOODBOWL.


    Brian Astridge
    I did a Bachelor of Technology majoring in food, and then my first roles were in industries such as the ham and bacon and smallgoods industry and the petfood industry and the fruit juice concentrate industry. And then I moved into more an auditing quality control role, which gave me exposure to all aspects of the food and beverage industry, so over 2 years, I saw pretty much every sort of food and beverage process you could think of.

    And then I got into something a bit different. I got into trade negotiations with Foreign Affairs and Trade in the Agriculture Ministry, so that saw me travel to over 40 countries round the world, including Saudi Arabia, Iran, Russia, North Africa. So that was a real exciting role, but I decided that I wanted a role which enabled me to stay in New Zealand, so that was one of the reasons why I came to this role here.

    I’m responsible for the operations team and all the functions under that team, which includes food safety – it includes compliance, it includes the process design and process engineering functions and it includes the engineering functions such as the site and utilities maintenance, which also covers things like health and safety.

    I actually came here to solve some problems on a secondment, but then I really liked the idea of getting back into operations after 8 years out of the food industry. There were some new challenges, and there was a real people management aspect to the role, which really inspired me.

    Brian Astridge, The FOODBOWL

    Chris Cullen, Culley’s
    Just the Job, Dave Mason Productions
    New Zealand Ministry of Foreign Affairs and Trade

    Photo of salamis and smallgoods, copyrighted property of Racorn
    Photo of dry petfood, copyrighted property of Yuri Minaev
    Photo of dog eating, copyrighted property of Pictrough
    Photo of Medina, Saudi Arabia, copyrighted property of Aidar Ayazbayev
    Photo of Moscow Kremlin, Russia, copyrighted property of Iakov Filimonov
    Photo of Marakesh Markets, Morocco, copyrighted property of dbajurin
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