Science communication – what I’ve learned
Since the inception of the Science Learning Hub Pokapū Akoranga Pūtaiao, I've created digital media and researched and commissioned images for our content. I’ve interviewed hundreds of scientists, engineers and other experts, up and down New Zealand to create thousands of video clips, interactives, animations and diagrams.

Rachel and Maud Island frog
Video director Rachel Douglas holds a Maud Island frog in the laboratory of Dr Phil Bishop at the University of Otago School of Zoology.
Developing digital media for the Science Learning Hub Pokapū Akoranga Pūtaiao is a fantastic job – it’s also been an extraordinarily fun adventure. I've held endangered frogs and elderly eels, sped about waterways on small boats and tramped through snow, mud and estuarine bog. I’ve sourced a lion’s whisker and eaten ice-cream laced with fish oil.
I’ve never blanched at a request from our educators in their quest to teach science – I’ve filmed cows peeing, found images of mating earthworms and learned far too much about spawning mussels to ever to eat them again. My job has taught me that, no matter how obscure a topic, there will be a passionate person somewhere with information, pictures and footage!
It’s all very well four-wheel driving to exotic locales and getting inner glimpses of the back rooms and laboratories of some of our great research institutions, but what about the hard science? What have I learned, you ask?
Well, I’ve learned that science is not scary, and that no science is too difficult to understand when you’re curious.
Science is not scary
As a film and media specialist, having only taken science to year 13 level, I approached my early interviews with some intrepidation. I worried that I'd be confounded by the complexity of the research our scientists were involved in. My colleagues assured me that I was an important ‘translator’. If I could work with the experts to understand their work, then we could be assured a 14-year-old could too – a comment that calmed me somewhat and then caused all kinds of new neuroses when I reflected on it later.
I came to this project with an aversion to physics, and yet I can now say, hand on heart, that nuclear particle physics really does ring my bells – that anyone could fail to be intrigued by the Large Hadron Collider saddens me deeply!
What I’ve learned is to fear nothing – that everything can be understood with curiosity and an enthusiastic expert. The passion, desire to communicate and a generosity of spirit from our showcased scientists, engineers and innovators is genuinely inspiring. There is no aspect of science – not even the most hard-core molecular biology – that would daunt me now.
Indeed, I have met the most toxic creature in New Zealand – one teaspoon of this critter (ingested or licked) could kill me – and yet I felt no fear. Who knew the grey side-gilled sea slug was kind of cute?
Science is weird – this is a good thing
Science isn’t scary, and it is bursting with weird wonder. I might be the last adult on Earth to learn that bees dance, but did you know that baby eels – elvers – can climb? Some of our ecologists are even creating ramps and other climbing structures for them! Or did you know that comets can sing, a cancer cell is immortal, and robots can be emotional? And have you met New Zealand’s own bioluminescent earthworm? Let our lead content developer Angela Schipper introduce you to Octochaetus multiporus.

Rachel and ewe
Rachel on location with a ewe at Lincoln University. The sheep breeding story (Easy care sheep) involved a lot of talking and filming of sheep bottoms and bellies.
The beauty of strange facts is that they grip us all, and we become compelled to ask questions. Why do bees dance? What’s the comet song all about? Isn’t space a vacuum with no sound? With one weird fact, we can each start our journey as a scientist.
Science and empathy
Science has also been a gateway to deepening my empathy and challenging my personal viewpoint.
Understanding diabetes was fundamental to our work on xenotransplantation research in Pig cell transplants. An understanding of what diabetics deal with on a day-to-day basis will challenge one’s ethics in regard to xenotransplantation research.
A story in our Fighting Infection collection looks at the life of David Vetter – the Boy in the Bubble. I had the simple task of researching images and clearing permissions with David’s mother, and yet I couldn’t help but be haunted by the story. David was born with severe immunodeficiency and spent his life in sterile plastic environments – never feeling the touch of human skin on skin. The article asks us to consider, “There is ongoing debate as to whether it was cruel to let David live as long as he did… What do you think about this science achievement?”
Scientific findings pose ethical dilemmas, and the Science Learning Hub Pokapū Akoranga Pūtaiao has many resources to explore these important questions. Importantly, I’ve also learned from my work that it’s OK to say, “I am spiritually opposed to this particular scientific application.”
Science is creative
I came to the Hubs believing the popular myth that either one was creative or one was a scientist or engineer or mathematician (or accountant), but I’ve learned that no discipline that asks its practitioners and researchers to imagine and realise a better world is without creativity.
Professor Rod Dunbar says, “People’s images of science is often that of people in white coats going about very routine procedures over and over again in a boring way, but science actually is a creative endeavour. It begins with thought, it begins with imagination.” One cannot dream of firing a rocket into space from just off the North Island, mimic gecko features to design an innovative air filter or ask “How can we create a vehicle that can go at supersonic speeds?” without imagination. Science is about imagining and working towards the impossible. Science is also about dreaming impossible dreams and then going on a learning adventure in order to make them happen. As Nigel Latta says, “…the real adventurers are the scientists.”

Filming at a kiwifruit orchard
Video director Rachel Douglas, freelance cameraperson Michael Zahn and research associate Heather McBrydie wear protective suits while filming on a kiwifruit orchard in the Waikato. The suits were to stop any possible Psa bacterial contamination when moving between orchards.
Engagement
To help our children and young people engage with science, we need to engage with our science community. For science to deliver and meet our needs now and into the future, as a general public – and as educators and students – we must communicate our needs, hopes and desires for our future. And we need our scientists, engineers and innovators to imagine the impossible and meet the big challenges head on – climate change, our ageing population, dwindling resources, antimicrobial resistance and a world on the edge of so many different ecological disasters.
Here is a very real opportunity for us as individuals and New Zealanders to influence and shape the research we are publicly funding.
I’m excited about continuing our engagement mahi with educators, students and the science community as we work towards educating our children about the exciting possibilities the world of science offers all of us. All of us need to understand science and all of us have a role to play as citizens, making decisions about where and how that science is used.
Activities
Students can undertake their own science communication mahi in these activities:
Explore representations in science in the activity Exploring the images and whakataukī connecting to Te Kāhui o Matariki.
Related resources
Science communication forms part of the Nature of Science in the curriculum. Learn more in The communicating in science strand.
Understand the role of a video editor and meet the Science Learning Hub Pokapū Akoranga Pūtaiao editor Tom Goulter.
Filming in the space sector provides an additional peek at the realities of producing the short videos featured on the Hub.
Lakes380 – science communication and outreach explores how scientists, educators and science communication experts worked together to develop educational resources to communicate the Lakes380 project.
Meet a scientist and science communicator, kairangahau Māori and kaupapa Māori researcher Yvonne Taura.
Take a look at how humour was used to communicate the wildly successful Bird of the Century competition in Pūteketeke – it’s OK to laugh at the Bird of the Century.
Useful link
The Science Communication Centre has a list of useful links to a variety of science communication resources and toolkits.


