Potatopak (now re-branded as earthpac) make and sell potato plates. Find out more about the research and development needed to take biodegradable potato plates from the initial concept to the final product.
Richard Williams started the Potatopak business in New Zealand producing a range of plates made from potato. Before deciding on shapes and sizes, he first researched existing disposable products on the market.
Checking out the competition
Potatopak chose shapes for the plates that had a point of difference from existingvarieties. Potato plates need to have this point of difference because they are more expensive to produce than their plastic counterparts, so the retail price is slightly higher. If consumers are motivated by cost more than the environmental impact of the product, they are likely to choose the cheaper alternative. When choosing the plate sizes, Potatopak had to consider the usual size of food portions.
Designing the machines and moulds
Richard drew on his engineering background and knowledge to design, build and maintain the machines that make the products andtheir performance.
Potatopak’s first machine was installed in 1999, but it was not up to commercial use. It could not withstand long hours of continuous operation and needed an operator present constantly to keep producing.
Potatopak’s second machine incorporated eight moulds rather than four and didn’t need an operator present all the time. This machine has a larger hopper, which feeds all eight moulds at once rather than one at time, and it does not need to be topped up with ingredients so frequently. Now both machines operate continuously throughout the day.
Potatopak recently built a third, more sophisticated machine to make new and more complicated products.
Solving manufacturing problems
Potatopak’s range of products
Initial research and development focused on making plates (used for takeaway food) and trays (used for packaging foods like vine tomatoes and sweetcorn cobs, and holding sets of wooden disposable cutlery that Potatopak sells along with their plates).
Development is also underway for a tray for inflight meals. With the potential of the new machine to produce more complicated shapes, many more product ideas are now possible.
Potatopak product labels
The Potatopak product labels have to attract consumers and promote the ‘environmentally friendly’ aspect, so the company invited feedback to help decide on images, shape and colours – they found that colours held strong associations for many people.