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User behaviour analytics
The user behaviour analytics (UBA) process involves social media sites monitoring and collecting data on how users interact with the platform. This can include the users’ actions, clicks and engagement levels. It enables the platform to personalise content for the user.
If you engage and like a lot of posts about cats, you’ll see a lot more in your personalised feed.
This image has been altered to remove personal information.
Rights: The University of Waikato Te Whare Wananga o Waikato
Published: 30 June 2025Size: 2.6 MB
