Science Learning Hub logo
TopicsConceptsCitizen scienceTeacher PLDGlossary
Sign in
Image

User behaviour analytics

Facebook post of a cat with a love heart emoji

The user behaviour analytics (UBA) process involves social media sites monitoring and collecting data on how users interact with the platform. This can include the users’ actions, clicks and engagement levels. It enables the platform to personalise content for the user.

If you engage and like a lot of posts about cats, you’ll see a lot more in your personalised feed.

This image has been altered to remove personal information.

Glossary

Rights: The University of Waikato Te Whare Wananga o Waikato 
Published: 30 June 2025Size: 2.6 MB
Referencing Hub media

Explore related content

Appears inRelated resources
Facebook post of a cat with a love heart emoji

Article

Online algorithms, biases and incorrect information

Digital algorithms are amazing! All computer programs rely on algorithms. These invisible sets of instructions are working behind the scenes ...

Read more
Facebook post of a cat with a love heart emoji

Article

Countering false information – key terms

This resource provides explanations of some of the key concepts and terms encountered when learning to counter false information. Some ...

Read more
Screengrabs from Science Learning Hub Facebook page.

Teacher PLD

The Hub and social media: How can we help?

Science is dynamic, collaborative and constantly evolving – what was a promising hypothesis last month may no longer be relevant ...

Read more
Facebook post of a cat with a love heart emoji

Article

Online algorithms, biases and incorrect information

Digital algorithms are amazing! All computer programs rely on algorithms. These invisible sets of instructions are working behind the scenes ...

Read more
Data and how we use it

Article

Data and how we use it

Data is the precursor to information. It’s an unorganised collection of values expressed as numbers, text or symbols. That may ...

Read more

See our newsletters here.

NewsEventsAboutContact usPrivacyCopyrightHelp

The Science Learning Hub Pokapū Akoranga Pūtaiao is funded through the Ministry of Business, Innovation and Employment's Science in Society Initiative.

Science Learning Hub Pokapū Akoranga Pūtaiao © 2007-2025 The University of Waikato Te Whare Wānanga o Waikato