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    • A consumer focus group discussing red-fleshed apples
    Rights: The University of Waikato Te Whare Wānanga o Waikato Published 25 May 2011 Size: 78 KB Referencing Hub media

    Christina Bava discusses the red-fleshed apple with a consumer focus group to find out their response to the red flesh and how they might use such an apple.

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      Consumer and sensory science in plant breeding

      Consumer and sensory science play an integral role in developing new fruit varieties such as the red-fleshed apple. Consumer science involves understanding consumers Consumer scientists try to ...

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      2. ARTICLE

      Why breed a red-fleshed apple?

      A new apple cultivar with red skin and red flesh is being developed at Plant & Food Research. Discover how the idea came about and why it may appeal to consumers. Plant & Food Research ...

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